Stampin’ Up! Switching Back to 1 Catalog a Year

Stampin’ Up! is switching back to 1 catalog a year!  Here’s the details:

Change in Catalog Program Announced
February 20, 2009

During [our CEO’s] teleconference Wednesday night, it was announced that we will be moving back to an annual catalog. We have been evaluating our catalog strategy for some time to determine what is most effective for you, and based on what we’ve learned and the feedback you have provided, we have decided to return to an annual catalog.

Because of the lead times involved in creating a catalog and the products that go into it, we had originally planned to make this change in July 2010. However, after considering the current economic situation and the effect it is having on your businesses, we have re-evaluated the timeline for this change and decided to launch the annual Idea Book & Catalog this coming July 2009.

What does this change mean to you?

  • Beginning in July 2009, we will go back to an annual catalog.
  • The US Hispanic supplement will also become an annual catalog.
  • The Décor Elements catalog will continue to be separate from the Idea Book & Catalog, and will come out twice a year.
  • The mini catalog program will change to include three mini catalogs a year, each lasting for four months.

In addition to the changes mentioned above, we will be introducing a small selection of hostess sets in each mini catalog.

Hoooray!

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